Every Business Needs
We’ve all heard standard on hold messages: “Thanks for waiting. Your call is important to us.” But have you ever believed them? Have they ever grabbed your attention? Using the same standard on hold messages that every other business uses is pointless. They don’t work. They make your wait feel interminably long and they do nothing to inform you about the organisation you’re calling.
That’s why you need professional copywriters who are trained
specifically in writing for the ear and not the eye.
You can use the opportunity to answer frequently asked questions, promote new products or special offers, or even thank your customers for their valuable support during these difficult times.
Our highly trained copywriters know how to reinforce your important messages in different ways depending on your products, your callers, and your wait times. They know how to write using multiple voices, and which special effects will be most effective to enhance your message.
A great on hold script will make your caller feel important.
It will make them feel like they’ve rung the right organisation to help them.
Take a look at the examples below:
Anyone can write this:
“Thank you for calling Watson’s Accounting. Please hold and we will be with you shortly.”
Turn the ordinary:
“Thank you for waiting. Did you know we offer tax services for individuals and businesses? We also help with superannuation, insurance, business advice, bookkeeping, wealth creation, audits, assurance, fraud investigation, mortgage advice, personal insurance, and also family planning and more. Please speak to our team when you come off hold.”
This script turns people off:
“Here at Watson’s Accounting, we provide accounting services to clients in Perth. Please visit our website or give us a call today on 9 3 4 5, double 3 1 2.”
This requires creative talent and has far greater appeal:
“MV: Hi there, and welcome to Watson’s Accounting – tax time is here, so make sure you speak with our team to maximise yours, today! One of our team members will be with you in a moment.”
Into the extraordinary:
“FV: (SFX: Jungle, intro and under) Navigating your way through the financial jungle can feel pretty intimidating, but with the Watson’s team by your side, we’ll help you navigate the path so you can reach your financial goals quickly! From tax planning for individuals & businesses; through to superannuation advice, wealth creation, and more – just chat with our team to see how we can help you get one step closer to financial freedom.”
This script turns people on:
“FV: A great way to peruse our accounting services, read up on our handy F.A.Qs and to book a time that suits you for a consultation, is to visit our website! Go to (SFX: Computer Keyboard under web address) watsonsaccounting.com.au today to see it all. MV: Oh – and while you’re there, give us a like on Facebook so you can stay in the loop with all the latest updates from the financial world (SFX: Facebook Alert).”