What Is Messages On Hold? (Part 1)
Messages On Hold are the promotional messages you hear on the phone when your call is placed on hold or transferred to another line. These messages are scripted by professional copywriters, voiced by professional voiceover artists, mixed with background music and replayed 'down the line' to customers via digital audio equipment. Messages On Hold cost-effectively target an interested (and captive) audience at a crucial junction – on the phone at point of sale.
If you could arrange a one-on-one conversation between your best sales person/customer service rep and every person who called, what would come of it? In short, that's the power of Messages On Hold!
Now click for Part 2: Why Businesses Use Messages On Hold?.
What Messages On Hold Is Not
- Static radio
- Contentious talkback
- Saxophone solos
- Someone else's ads
- Confusing silences
- Boring chimes
- Elevator muzak
- Skipping CDs
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