In late May I started work on an Australian Election viral video that’s just gone live at www.australia2010.com.au.

It's not often I get dressed up in women's clothing and parade in front of a camera but I did just this a couple of weeks ago.

I donned a wig and endured an hour of make up application.

If you’ve ever watched AFL, chances are you’re familiar with our ‘big hands’. Positioned behind the goals at Subiaco Oval, they’ve been prominent on every Eagles telecast since 1993.

It's that time of year again...

The more exposure you get through the media, the more familiar your company becomes to the punter. And the more familiar you are to your audience, the greater the chance of securing their business.

The sporting world has long known the power of getting their sponsors' logos in the media. Take F1 motor racing.

Targa West is a three-and-a-half day tarmac rally around Perth. I entered my Mitsubishi Evo 9 in the event and was delighted to finish 21st out of 53 competitors.

For years I've been a devotee of getting the Messages On Hold logo exposed throughout the media without paying for it. We've ambushed AFL games, Ashes Cricket test matches, Wimbledon, live news broadcasts, even the Olympics.

We recognised Shane Warne's star qualities in early 2006 when we pursued him to be an ambassador for Messages On Hold. After some nine months of negotiations with his brother and manager at the time, Jason Warne, we agreed to a sponsorship package that worked for both of us.

As the owner of a marketing company I attend a range of conferences, seminars, social and client functions every year. If you were to pick any one of those events, I can guarantee that after the formalities, on of the first question asked of me is "What made you pick Shane Warne as your company's ambassador?"